Billboard Advertising Best Practices

Billboard advertising is a prominent option but requires significant planning due to production and placement timelines, typically reserved in four-week blocks with potential discounts for longer durations. There are two primary types: poster billboards, offering exclusive display but longer lead times, and digital billboards, providing faster deployment but shared screen time with other advertisers. Launching a billboard campaign usually takes six weeks, with vendors requiring message transparency, especially for sensitive topics, to ensure approval. Key considerations for effective billboard creative include concise text, prominent URLs, strategic color choices, and readable fonts to maximize visibility for passing audiences